Built for those who publish
every month, for real.
Not a text generator, but a complete editorial studio: from the brand brief to the final check, all in one place.
Fix before publishing
Three levels of AI
Not all content deserves the same investment. A service post and the season's launch campaign have different needs, and paying the same for both makes no sense. Before generating, choose the level of AI: light when you're exploring ideas or producing repetitive content, balanced for everyday production, advanced when the brief is complex and the writing has to stand up next to a copywriter. The cost follows your choice, not the other way around.
Automatic Brand Kit
When you create a brand, the platform generates a complete kit: palette, typography and five templates ready for story, post, carousel, reel and newsletter. They start out generic but immediately take on the brand's colors, so the first plan you generate is already visually consistent. From there you can customize everything — or let the default do its job.
Central media library
A single archive for all your visual materials, organized by brand and category. When you generate a plan, the right media are already available and matched to the correct categories. It's also the basis of quality control: the system knows which categories have images and which don't, and tells you before it becomes a problem.
Brands always separate
The most concrete risk when generating content for several brands is contamination: a line meant for one client reappearing in another's, a tone slipping from one profile to the next. Here every brand lives in a separate space — profile, tone, rules, templates, media, plans. The separation is in the data structure, not in a convention someone has to remember to follow.
Quality control
Before every generation the platform checks the brand's status and flags what would make the content inconsistent: categories without visual materials, formats with no coverage, missing information in the profile. You see the problems while you can still fix them, not when the plan is already being published.
Fix before publishing