A free plan that never expires.
And two that grow with you.
You pay based on the brands you actually manage. Change plan whenever you want, no penalties and no fixed term.
- 3 editorial plans per month
- Light AI model
- Automatic Brand Kit and templates
- Media library
- HTML newsletter
- Automatic quality control
- Unlimited editorial plans
- Light and balanced AI models
- Send-ready HTML newsletter
- Automatic quality control
- Unlimited media library
- Priority support
- Everything in Redazione, no limits
- Advanced AI model included
- Multi-user team with roles
- White-label export
- Dedicated onboarding
- Early access to new features
Change plan whenever you want. The Avvio plan stays free forever.
Full comparison
Every difference between the plans, no asterisks.
| Avvio | Redazione | Studio | |
|---|---|---|---|
| Manageable brands | 1 | 5 (+€15 extra) | Unlimited |
| Editorial plans | 3 per month | Unlimited | Unlimited |
| Light AI model | ✓ | ✓ | ✓ |
| Balanced AI model | — | ✓ | ✓ |
| Advanced AI model | — | — | ✓ |
| Brand Kit and templates | ✓ | ✓ | ✓ |
| Media library | Basic | Unlimited | Unlimited |
| HTML newsletter | — | ✓ | ✓ |
| Quality control | — | ✓ | ✓ |
| Multi-user team | — | — | ✓ |
| White-label export | — | — | ✓ |
| Dedicated onboarding | — | — | ✓ |
Answers to the questions we hear most.
No. The Avvio plan stays free forever, on one brand. You can generate up to three editorial plans a month and take your time deciding whether you need more.
A brand is a complete editorial profile: tone of voice, brand kit, media library and plans. If you manage three different clients, that's three brands. If you have a single business with two names that speak differently, that's two brands.
Yes. Everything you generate is yours, with no usage restrictions. You can export it and publish it wherever you like, even if you later close your account.
The light model is fast and cheap, suited to tests and repetitive content. The balanced one is meant for everyday production. The advanced one is for complex briefs, where writing quality matters more than speed. You choose, plan by plan.
No, and that's the whole point of the platform. Every brand has a separate profile with its own tone, its own values, the words to avoid and the examples of posts you love. The profiles never mix with each other.
Anytime, from your account settings. If you downgrade, the extra brands stay readable and exportable, but generate no new content until you upgrade again.
No. The Avvio plan activates with an email and password, no payment details.
Data is hosted on European infrastructure, with separate access per account. We don't use your content to train models.