What comes out of the oven lasts a few hours. The content does not.
Shots taken in the hour between finishing in the bakehouse and opening. From those six photos, Publiqo writes and lays out the whole week.
From 69 € per month on the annual plan · no credits to count
Publiqo composed these examples from stock photos, because we don't have yours yet. That is exactly the point: the engine doesn't invent images, it dresses them. With your photos, the result is yours.
The challenge for a bakery is not having something to show: it is finding the moment to talk about it while the ovens are working. Publiqo takes photos of the display, the bakehouse and the breads, and turns them every week into Stories, posts and carousels with copy and hashtags ready to use. The images stay yours — it does not generate any. Subscriptions start from €69 a month; the same work outsourced costs €300 to €500.
What to post, when you don't know what to post
Three threads your trade produces by itself, every week, without having to invent them.
The display that changes
A cake photographed at eight o'clock is news: it is here now and tomorrow it is gone. It is the content that works best of all in this trade, because it has a real expiry date, and expiry dates get people moving.
Hands in the bakehouse
Laminating, glazing, decorating. These are gestures nobody ever sees, and in three seconds they explain why a cannolo here costs more than in the supermarket. Skill is shown, not claimed.
Made-to-order occasions
Birthdays, christenings, weddings: these are the most profitable orders, and the ones people forget they can ask you for. Reminding them once a month is worth more than ten photos of pastries.
Why the photos have to be yours
An archive cake is symmetrical, studio-lit and not yours. The problem is not aesthetics: it is that someone walks into the shop looking for that exact cake and cannot find it. Your photos — your display, your counter, the eight o'clock light — are the promise you can actually keep when that person comes in and points to the tray.
The maths, plainly
Having someone do it
€300–€500 a month
Doing it with Publiqo
69 € per month
An external professional costs €300 to €500 a month for eight to twelve pieces of content. Here, though, the number that matters is different: two extra made-to-order cakes — the product customers forget they can ask you for — cover a whole year of the Light plan at €69 a month.
What a bakery should post in a week
Three or four posts, all shot before the shutters go up: it is the only moment when the pastries look their best and the shop is still empty.
Questions
The bakehouse starts at four. When do I take the photos?
In the hour between finishing the prep and opening: the light is good, the shop is empty and the pastries look their best. Five or six photos in that window are enough for the whole week.I also sell bread and savouries. Do I need a separate brand?
No: one brand, with different categories. The editorial plan alternates them automatically, so the bread does not disappear under the pastries, and vice versa.The products are seasonal. How do I manage that?
You upload the photos for the current season and the plan uses them; the unused ones stay in storage and come back the following year, when the season returns. Nothing goes to waste.How does the trial work?
Seven days to try everything: upload photos and generate content. The card is only asked at the end, and if you don't continue we charge you nothing.Can I cancel any time?
Yes, from your account, with no phone calls or forms. The content already produced stays yours and you can download it whenever you want.Does Publiqo post for me?
No, and that is a choice. It produces ready files — images, videos, captions and hashtags — and you publish them: no access to your profiles, no risk to your account. It's the last touch, and it takes thirty seconds.What language is the content in?
The language you choose for the brand, regardless of the language you use the app in. If you work in two languages, open two brands.Also for these trades
Next week is already done.
You upload the photos, you find the content ready. Seven days to try, no card until the end.
Try 7 days free