Social media content for gyms and fitness centres

The work happens on the gym floor. Make sure people see it outside it too.

Upload the photos you already take on the gym floor. The content plan, design and captions arrive ready to use.

Try 7 days free See the examples

From 69 € per month on the annual plan · no credits to count

Vertical story about a weights-room workout, with a prompt to try it out

Storyphoto by Jonathan Valdes, from Pexels

Post about the space and equipment, with an invitation to come and have a look

Postphoto by Mikhail Nilov, from Pexels

Post about personal training and the initial assessment

Postphoto by Julia Larson, from Pexels

Publiqo composed these examples from stock photos, because we don't have yours yet. That is exactly the point: the engine doesn't invent images, it dresses them. With your photos, the result is yours.

People joining a gym choose people, not equipment. Publiqo puts those people at the centre: it starts from photos of coaches, training sessions and spaces, and each week turns them into stories, posts and carousels with the caption already written — without making claims about kilos, which advertising platforms do not like. Prices start from €69 a month: the same work outsourced usually costs €350 to €600.

What to post, when you don't know what to post

Three threads your trade produces by itself, every week, without having to invent them.

Who does the coaching

People do not sign up to a gym: they sign up to people. The face and approach of the people on the gym floor are what convert, far more than any photo of equipment ever will.

The real space

How big the gym floor is, what it is like at seven on a Tuesday evening, whether there is a queue for the changing rooms. Someone considering a membership wants to know exactly this, and nobody ever tells them.

The journey, not the finish line

Dramatic transformations put off people starting from scratch — which means the people paying for a twelve-month membership. Honest progress stories bring in members who stay.

Why the photos have to be yours

Stock fitness photos all have the same problem: catalogue bodies in gyms that do not exist. The damage is twofold — they put off people who do not see themselves in them, and disappoint the people who turn up and find the real place instead. Your real gym, with the actual people who are really there, is exactly what helps through the door the people who are nervous about walking in.

The maths, plainly

Having someone do it

€350–€600 a month

Doing it with Publiqo

69 € per month

From €350 to €600 a month for ten to fifteen pieces of content. For a gym, though, value is not measured by the individual post, but by renewals. Two extra members who stay for twelve months pay back the Light plan — €69 a month — several times over.

What a gym should post in a week

Four posts, all easy to shoot during regular shifts. The best window is early morning, when the gym floor is tidy and the light comes in through the windows.

MondayOne exercise explained properly: how to do it and which mistake to avoid. This is the kind of content that makes you useful before they have even chosen you.

WednesdayA coach: who they are, what they do and who they work best with. People before price lists.

FridayThe spaces and the weekend class timetable.

Once a monthA journey told with the member’s consent: where they started, where they are now and how long it took.

Questions

Can I post photos of members while they are training?

Only with their consent: people are identifiable on the gym floor and privacy rules apply there too. Many gyms include a release form at sign-up, which is the cleanest solution. Alternatively, details, equipment and hands work very well.

Do I need to promise results in the content?

Better not, and it is not just about playing safe: numerical claims about physical results are restricted by platform advertising rules. Our copy talks about the method and the work, not the kilos.

My classes change every month. Will the plan still work?

Yes: the categories cover classes, and you upload new photos whenever the timetable changes. With the Pro plan you can generate content several times a week if the schedule moves quickly.

How does the trial work?

Seven days to try everything: upload photos and generate content. The card is only asked at the end, and if you don't continue we charge you nothing.

Can I cancel any time?

Yes, from your account, with no phone calls or forms. The content already produced stays yours and you can download it whenever you want.

Does Publiqo post for me?

No, and that is a choice. It produces ready files — images, videos, captions and hashtags — and you publish them: no access to your profiles, no risk to your account. It's the last touch, and it takes thirty seconds.

What language is the content in?

The language you choose for the brand, regardless of the language you use the app in. If you work in two languages, open two brands.

Also for these trades

Social media content for restaurants Social media content for cafés Social media content for bakeries Social media content for hairdressers Social media content for beauty salons Social media content for boutiques Social media content for hotels and accommodation Social media content for estate agents Social media content for medical practices Social media content for online shops and small brands

Next week is already done.

You upload the photos, you find the content ready. Seven days to try, no card until the end.

Try 7 days free