Every new arrival is news. Get it out there.
You photograph the piece on the day it arrives in the shop. Publiqo turns it into a Story and a Post before the size sells out.
From 69 € per month on the annual plan · no credits to count
Publiqo composed these examples from stock photos, because we don't have yours yet. That is exactly the point: the engine doesn't invent images, it dresses them. With your photos, the result is yours.
In a boutique, timing matters more than anything: an item posted on the day it arrives sells far better than the same item posted two weeks later. Publiqo shortens that gap — you upload photos of the pieces and it produces Stories, Posts and carousels with ready-written copy and hashtags, branded for your shop. The images are yours, not the supplier’s catalogue shots. It costs €69 per month on the entry plan; an external professional will charge €400 to €700.
What to post, when you don't know what to post
Three threads your trade produces by itself, every week, without having to invent them.
New arrivals, and their urgency
In a boutique, there are only a few pieces in each size: saying so is honest, and it is the strongest driver you have. A new item posted on the day it arrives sells far better than the same item posted two weeks later.
Fabric and workmanship
Washed linen, a hand-set shoulder, wool that will see you through winter. That is the difference between you and the chains, and it only shows up close: a close-up of a fabric is the kind of content that justifies the price without mentioning it.
Advice from the person selling it
How to style it, who it suits, what to wear it with in winter. People who come to you are buying your judgement as well — and once that judgement is published, it becomes the one thing no e-commerce site can copy.
Why the photos have to be yours
The supplier’s catalogue images are the same ones used by a hundred other stockists: beneath that photo, it is no longer your shop, just another product. The piece hanging in your window, in your light, says instead that this is something people can find from you — and only from you. Supplier photos tell the opposite story to a hundred shops at once.
The maths, plainly
Having someone do it
€400–700 per month
Doing it with Publiqo
69 € per month
From €400 to €700 per month for ten to fifteen pieces of content. With an average transaction value of €80, the €69 Light plan pays for itself with one extra item sold each month — and in a boutique, what sells the item is timing, which is exactly what you are buying.
What a boutique should post in a week
Not a fixed calendar: in a boutique, the rhythm is set by new arrivals. These four posts adapt to when the stock comes in.
Questions
Can I use the photos my supplier sends me?
You can, if the licence allows it, but they are the same ones every other stockist uses. Publiqo works best with your own: phone shots are enough, as long as they are your pieces in your shop.The seasons change everything twice a year. Do I have to start again?
No: you upload photos of the new season and the plan uses them. The old ones stay in storage and become useful again the following year, when the season comes round again.I also sell online. Do the contents work for both?
Yes. The formats produced — 1080×1350 for posts and carousels, 1080×1920 for Stories and Reels — work on Instagram and Facebook, and you can reuse the same images in your website product pages.How does the trial work?
Seven days to try everything: upload photos and generate content. The card is only asked at the end, and if you don't continue we charge you nothing.Can I cancel any time?
Yes, from your account, with no phone calls or forms. The content already produced stays yours and you can download it whenever you want.Does Publiqo post for me?
No, and that is a choice. It produces ready files — images, videos, captions and hashtags — and you publish them: no access to your profiles, no risk to your account. It's the last touch, and it takes thirty seconds.What language is the content in?
The language you choose for the brand, regardless of the language you use the app in. If you work in two languages, open two brands.Also for these trades
Next week is already done.
You upload the photos, you find the content ready. Seven days to try, no card until the end.
Try 7 days free